Strategic advisory for sports businesses at moments of growth
TSG Advisory is a boutique sports advisory firm supporting operators, investors, leagues and founders across growth strategy, raising capital, commercial partnerships, sports asset development, operational performance and exit readiness.
We work with ambitious sports, leisure and wellness businesses that are building, scaling, repositioning or preparing for their next stage of value creation.
What We Do
Advising the business of sport.
We advise new ventures, established operators, emerging leagues, investors and sports platforms with the strategic, commercial and operational clarity required to make better decisions and create long-term value.
Idea, Venture Strategy & Market Expansion
From idea-stage advisory and concept development through to feasibility, market entry, growth strategy and expansion planning.
Raising Capital & Investment
Investment readiness, capital strategy and value creation planning for ambitious sports businesses.
Sports Assets & Venues
Feasibility, development strategy and commercial viability support for sports and wellness assets.
Commercial Performance
Partnerships, sponsorship, revenue strategy and performance improvement to create long-term value.
Why TSG Exists
Sport is entering a more complex phase of growth.
The business of sport is expanding, professionalising and attracting increasing levels of capital. Kearney forecasts the global sports market to reach approximately US$602 billion by 2030.
In the UK, the latest Sport Satellite Account estimates that the sport sector generated £99.6 billion in direct economic output in 2021, including £53.6 billion of direct GVA and approximately 1.25 million jobs.
In India, KPMG estimates the sports industry at approximately US$19 billion and projects it to reach US$40 billion by 2030. In Dubai, the sports sector contributed more than AED9 billion to the economy in 2021, equal to approximately 2.3% of Dubai GDP.
Advisory services
Our advisory services support the full growth and value journey of a sports business, from strategy and capital through to commercial partnerships, asset development, operational performance and exit readiness.
Idea, Venture Strategy & Market Expansion
From idea-stage advisory and concept development through to feasibility, market entry, growth strategy, business model review, expansion planning and strategic repositioning.
Capital, Investment & Value Creation
Investment readiness, capital raising, finance strategy, funding structure, commercial structuring, financial narratives, board reporting and value creation planning.
Sports Assets, Venues & Development Support
Site feasibility, development strategy, commercial viability, landlord engagement, heads of terms support, planning pathway support and supplier review.
Commercial Partnerships, Sponsorship & Revenue Strategy
Commercial partnerships, sponsorship strategy, revenue model design, partnership decks, corporate partnerships and community monetisation.
Operational Performance & Business Transformation
Operating model review, launch planning, KPI frameworks, staffing structure, customer journey, performance improvement and business reset.
Exit Readiness & Strategic Optionality
Exit roadmap planning, value driver assessment, revenue quality review, governance improvement, buyer narrative and preparation for investment, succession or exit.
Operators & Venue Groups
For sports venues, padel groups, racket sport operators, fitness groups, wellness operators, academies and multi-site businesses seeking growth, performance improvement or expansion.
Leagues & Sports Platforms
For emerging leagues, tournament platforms, participation-sport ecosystems and sports platforms seeking commercial strategy, partnership development, investment support and growth planning.
Investors & Property Owners
For investors, landlords, developers, family offices and property owners assessing, acquiring, funding, developing or repositioning sports, leisure and wellness assets.
Founders & Growth Businesses
For founders and growth-stage businesses building investable sports, leisure or wellness platforms.
Owners Preparing for Scale, Investment or Exit
For business owners seeking to professionalise, increase value, reduce founder dependency, prepare for capital, bring in strategic partners or build towards succession or exit.
Who We Support
We advise sports, leisure and wellness businesses at moments of creation, growth, transition and renewal.
.jpeg)
01
Operators & Venue Groups
For sports venues, padel groups, racket sport operators, fitness groups, wellness operators, academies and multi-site businesses seeking growth, performance improvement or expansion.
02
Leagues & Sports Platforms
For emerging leagues, tournament platforms, participation-sport ecosystems and sports platforms seeking commercial strategy, partnership development, investment support and growth planning.
03
Investors & Property Owners
For investors, landlords, developers, family offices and property owners assessing, acquiring, funding, developing or repositioning sports, leisure and wellness assets.
04
Founders & Growth Businesses
For founders and growth-stage businesses building investable sports, leisure or wellness platforms.
05
Owners Preparing for Scale, Investment or Exit
For business owners seeking to professionalise, increase value, reduce founder dependency, prepare for capital, bring in strategic partners or build towards succession or exit.
Selected experience
TSG Advisory combines experience across sports operations, commercial strategy, legal and financial advisory, capital readiness, venue development and growth planning.
Ramsays Fitness
Supporting growth strategy, finance, legal and commercial advisory as the business explores expansion into padel-linked opportunities and wider sport-wellness growth.
Westside Padel Australia
Supporting an international padel development across supplier strategy, commercial planning, development support, operational setup and launch readiness.
Straight Drive
Supporting growth into new markets for the world-leading cricket simulator technology platform.
Emerging Cricket Leagues & Sports Platforms
Supporting emerging cricket and sports platform opportunities with commercial strategy, partnership planning, investment readiness, growth positioning and league development thinking.
Padel Social House Experience
Real-world operating, launch and commercial experience from a major UK padel club environment, including operations, supplier management, customer experience, revenue strategy and venue performance.
RAD Group
M&A and acquisition-led growth experience across fundraising, due diligence, negotiation, completion and post-acquisition integration. The work also included recurring revenue automation, improved working capital and scalable finance infrastructure.
Speak to TSG about your next stage of growth.
Whether you are building a new sports business, scaling an existing platform, improving performance, raising capital, developing a sports asset, building commercial partnerships or preparing for exit, TSG Advisory can support you with strategic, commercial and operational clarity.